Your Video Marketing Partners in St. Louis
Video marketing is a powerful tool to connect with your audience, tell your brand’s story, and convey complex messages in a compelling and concise manner. We believe in the art of storytelling and the impact it can have on capturing hearts and minds. Our skilled team of in-house professionals combines creativity, expertise, and current equipment to craft videos that go beyond just visuals. From concept development to the final product, we strive for perfection, ensuring every frame reflects your brand identity and resonates with your audience.
Effectively communicate through the power of video marketing strategy
To make great video content, you need a great video marketing strategy. At Lifetime Media, we partner closely with our clients to create video marketing strategy that executes your wider business and marketing strategy. We take pride in guiding you through each phase – from pre-production concept development to on-location shooting and meticulous post-production.
Video marketing gives businesses a much more effective way to persuade. Great marketing videos tell your story to potential customers and show them a new perspective that they may not have otherwise considered. Because marketing videos use visuals, sound, and the written word in a single piece, they can connect with users on a deep level. Video marketing will bring your company’s overall marketing strategy to the next level.
Combining technical finesse with a passion for visual storytelling helps us bring your vision to life, creating captivating videos that resonate with your audience and elevate your brand to new heights.
Top Video Marketing Tactics and Video Types
So how do we do it? Here are some examples of types of video marketing tactics we can leverage in your broader video marketing strategy.
Brand Videos
Great brand video tells your organization’s story and connects viewers with your company values. When you want to help your customers buy into your unique perspective on your industry, a brand video marketing will set you apart. In brand videos, you can show off your team, your workspace, your products and services – and anything else that makes your organization “you.”
Animated Marketing Videos
Animated marketing videos can be an affordable way to demonstrate complicated concepts. If you have to show cause and effect relationships or business or technical processes, animated marketing videos can be the right way to go. Lifetime Media’s animators are experts in designing visual information to help your clientele buy into your vision.
Explainer Marketing Videos
Explainer videos can help your clients buy into your vision – if done correctly. The key to great explainer videos is to answer your customers’ questions well. If they actually want an explanation, then an explainer marketing video is a great way to meet their needs.
Depending on the product or service, explainer video content might be created with footage of a person explaining something, animated diagrams, product demonstrations, or some of all of these. We’ll work with you to craft the explainer marketing video strategy that best suits your needs.
Product Marketing Videos
Sometimes, seeing a product in action is the best way to persuade users to make a purchase. When you want to demonstrate the quality of your products, how easy they are to use, or even just their relative size, product marketing videos show off your products in a way that photos and descriptions can’t. Especially when your customers might want an in-person experience with a product but are shopping over the internet, product marketing video content will let you connect with them remotely.
Testimonial Videos
Testimonial videos let your customers tell your story for you. If your organization needs to demonstrate credibility, testimonial videos can be much more persuasive than videos from your own team. Especially in service-based organizations, testimonial videos let your potential customers envision the level of service they’ll receive from your team and preview the type of relationship you have with your current customers. You’ve already made your customers love you – we’ll help you make your customers comfortable and excited to record a testimonial video.
Demo Videos
Demo videos are the testimonial videos of the tech world. Many users won’t buy a digital product or SaaS subscription without a preview of the service. If you know that a free trial isn’t the right choice for your product, but your potential customers still need to see your work in action, you need demo videos.
Choosing a Video Marketing Agency Partner
We’re proud to be the top choice for video marketing and video production in the St. Louis area. Lifetime Media has twenty years of experience and thousands of effective campaigns under our belts. When choosing projects, we make sure that our strategic visions are aligned before our work begins. Ask these questions before choosing a video marketing agency partner:
